On Monday, 16 November, at 6:00 pm, El Corte Inglés Málaga will host the conference 'Where Is Retail Heading?', delivered by Laureano Turienzo, President of ExpoRetail Iberoamérica, as part of the series 'El comercio que viene: tendencias, mercados y nuevos modelos', organised by the Chair of Commerce and Digital Transformation.

The retail sector is undergoing one of the fastest periods of transformation in recent decades. Technology, new consumer habits and changing customer expectations are reshaping not only where and how we shop, but also the reasons behind the choice of a brand, a store or a sales channel.

In this conference, Laureano Turienzo will provide an overview of the main trends shaping the present and future of retail, paying particular attention to the pace of change and its impact on consumers and businesses.

The session will also explore a fundamental question for any retail organisation: understanding why consumers buy and which factors currently influence their decisions. It will offer an insight into the evolution of the sector, changes in purchasing behaviour and the challenges companies face in remaining relevant to consumers who are increasingly informed, demanding and exposed to a wide range of alternatives.

The event will be introduced by Dr Sebastián Molinillo Jiménez, Director of the Chair.