On Friday, May 9, Inés Sáinz, who rose to fame after being crowned Miss Spain in 1997 and has had an extensive career as a model, television presenter, communications consultant, and entrepreneur, will present her book "Seducir con tus sentidos" (Seduce with Your Senses) at 7:30 p.m. on the 7th floor of El Corte Inglés in Vigo.

Her experience in the world of image and public relations has led her to become a renowned personal branding consultant for public figures and large companies.

She is also the author of several publications and a content producer. In this new work, "Seduce with Your Senses," Inés Sáinz proposes an innovative approach to communication and sales: seduction through the senses.

Drawing on her professional experience and numerous real-life examples, she proposes in this essay techniques to improve customer service, optimize sales performance, and turn any interaction, both professional and personal, into a memorable sensorial experience.

More than a classic sales manual, "Seducing with Your Senses" is a true masterclass on how to build emotional bonds in sectors such as fashion, cosmetics, home decor, jewelry, and gastronomy—although its principles are also applicable to the automotive, real estate, and, in general, any human relationship, whether personal or professional. A fresh, practical, and inspiring work that highlights empathy, persuasion, and the power of small details when it comes to communicating and convincing.